Swapfiets's recognisable bicycles with blue front tyre

Swapfiets

Swapfiets makes sure you always have a working bike, with signature blue front tyre.

For customers, they have a loyalty programme and were looking for an addition to the presents for this. Swapfiets themselves came up with a design that they wanted to see transformed into a beautiful pair of socks. The wishes and ideas were immediately clear: it had to be a design featuring bicycles with the blue front tyre.

After two quick design rounds, the design was agreed and the socks went into production. The fact that the socks are one-size-fits-all was a nice touch for Swapfiets. The division for men's or women's socks is thus unnecessary, they always fit.

"We had a really fun design in mind for the socks. These have become a reality thanks to Sokkies. We are going to make an awful lot of people happy with these in the near future!"